White logo
Use on Vet Reviews dark teal, dark photography or another sufficiently dark solid background.
Download white transparent PNG →Vet Reviews brand system
Use the brand. Keep the trust.
A practical guide for veterinary practices, partners, press and anyone displaying Vet Reviews on websites, signage, presentations or printed material.
01
The Vet Reviews logo
Recognisable, friendly and deliberately simple. Use one of the two supplied transparent logo files rather than recreating the wordmark.
Green logo
Use on white, cream or other very light backgrounds where the full green mark has strong contrast.
Download green transparent PNG →Leave breathing room around the mark. Nothing should touch the letters or dog icon.
Keep the full wordmark large enough to remain instantly readable, especially in print.
Do not substitute fonts, detach the icon, squash the logo or create your own version.
02
Colour palette
Dark teal carries trust; aqua supplies energy; white gives the system room to breathe.
03
Typography
Big statements feel direct; supporting copy stays calm and highly readable.
Find and review
vets you can trust.
vets you can trust.
DM Sans
Headlines and high-impact statements.
Plus Jakarta SansBody copy, controls, labels and supporting information.
04
How we sound
Independent, useful and plain-spoken. We help pet owners decide; we do not tell them what opinion to have.
“Read independent reviews on Vet Reviews.”
“Rated 4.8/5 on Vet Reviews.”
“Review us on Vet Reviews.”
“Vet Reviews approved.”
“Recommended by Vet Reviews.”
Anything implying that paying, claiming a profile or embedding a badge is an endorsement.
05
Ratings belong to the live record.
Practices are welcome to show their rating, but the number must stay live and linked back to the source.
06
Official practice review QR codes
Every veterinary practice in the directory receives one permanent Vet Reviews QR code automatically.
Reception, waiting rooms, invoices, receipts and post-visit material. The message should invite honest feedback from everyone.
The QR opens that practice’s Vet Reviews review journey. Practices can download the code but cannot change its destination or generate arbitrary new Vet Reviews QR codes.
Do not crop, stretch, recolour, overlay the centre or place it on a busy background.
07
Protect the meaning of the brand
Use Vet Reviews prominently when it helps people understand where a rating or review comes from, but never make the relationship misleading.
Link badges to the Vet Reviews profile and keep our name visible beside ratings.
Use neutral wording and make the same review invitation available to a fair group of clients.
A Vet Reviews listing, claimed profile, rating badge or QR code does not mean Vet Reviews recommends a practice.
No stretching, recolouring, effects, gradients, outlines or unofficial “approved” badges.
Official files
Download brand packStart with the approved assets.
The download pack contains both approved transparent logo variants — green for light backgrounds and white for dark backgrounds — plus the core colour references. Rating embeds and each practice’s permanent review QR are generated live from Vet Reviews.