Privacy Policy

Last updated: May 2026.

VetReviews.uk is operated by Pop Quest Limited, registered in England and Wales. Company number: 17121895. Registered office: Pop Quest LTD, 3rd Floor, 86–90 Paul Street, London, England, United Kingdom, EC2A 4NE.

Information we collect

We may collect your name, email address, review content, appointment information, uploaded review evidence where enabled, IP address, browser/device data, practice claim information, messages sent to VetReviews.uk and anonymous profile click statistics.

How we use information

We use information to operate VetReviews.uk, verify review submissions, moderate content, prevent spam and fraud, manage practice claims, provide practice tools, send review-request or confirmation emails, produce anonymous click reporting and improve the service.

Review request emails from veterinary practices

Veterinary practices with access to VetReviews.uk tools may upload or enter limited customer contact details so they can ask customers to leave a review. This is limited to the information needed to send that request, normally a name and/or email address. VetReviews.uk has access to this information where required to operate, audit and protect the platform. We store recipient audit records in an access-restricted way and use hashed recipient identifiers where possible. If your vet uploads your email address, VetReviews.uk will not subscribe you to our own services or marketing unless you choose to opt in separately.

Reviewer emails

Reviewer email addresses are required to reduce abuse and support moderation. They are not published publicly. Review confirmation emails may be sent before a review enters moderation.

Uploaded evidence

Some paid practice profiles may allow receipt or photo proof to support verified reviews. Uploaded evidence is used for verification and moderation only and is not shown publicly.

AI-assisted features

VetReviews.uk may use OpenAI or similar services to help moderate reviews, generate review summaries or draft local guide copy. We do not intentionally send private reviewer email addresses to OpenAI for review summaries or guide generation.

Cookies and analytics

We may use cookies and similar technologies for site functionality, security, analytics, performance and anonymous click reporting on practice profiles. See our Cookies Policy for more detail.

Sharing data

We do not sell personal data. We may share limited information with hosting, email, analytics, security, payment and technology providers where needed to operate the service, or where required by law.

Retention

We retain information only for as long as needed for moderation integrity, legal compliance, fraud prevention, platform operation and legitimate business purposes.

Your rights

Under UK data protection law, you may request access, correction, deletion, restriction or portability of your personal data where applicable.

Contact

For privacy queries, email customerservices@vetreviews.uk.