Terms of Use

VetReviews.uk is an independent UK-based digital publisher and review platform operated by Incentively Limited, registered in England and Wales. Company number: 17121895.

Our role

VetReviews.uk provides directory information, review tools and practice profile services. We are not a veterinary practice and we do not provide veterinary, medical or emergency advice.

Reviews

Reviews must be based on genuine experiences and must be honest, fair and lawful. You must not submit fake, incentivised, abusive, discriminatory, misleading, defamatory or malicious reviews.

Moderation

Most confirmed reviews publish without manual intervention. VetReviews.uk may hold, reject, hide or remove content where necessary because it is fake, spam, irrelevant, abusive, discriminatory, privacy-invasive, unlawful, potentially defamatory or otherwise breaches our Review Guidelines or Moderation Policy. We do not rewrite or editorialise a reviewer's opinion; where a narrow issue can be corrected, we may ask the reviewer to amend it themselves. Practices cannot approve, edit, hide or remove reviews and disagreement with criticism is not a reason for removal.

Practice claims and connected tools

Practices can claim and manage their core Vet Reviews profile free of charge. Optional Incentively products and usage may be subject to separate commercial terms, but they never affect review scores, rankings, moderation or the removal of negative reviews.

Practice information

Practice details may be imported from third-party data, public sources, practice submissions or user suggestions. Always contact the practice directly before relying on opening hours, emergency arrangements, prices, animal types or services.

Liability

VetReviews.uk is provided on an as-is basis. We are not responsible for decisions made using the site, loss arising from reliance on directory information, or veterinary outcomes.

Contact

Questions about these terms can be sent to customerservices@vetreviews.uk.